Brilliant Marketing Strategy Guarantees Success
By John Dir In addition to having worked out a successful formula for creating a popular television program, the “American Idol” success story displays multiple layers of marketing strategies that are nothing short of brilliant. Business leaders who want to find ways to improve their own marketing strategies could easily get a fast education from what is happening in this single media circus. Whether or not you are a fan of the program, you would do well to study the logistics of how this show has successfully turned itself into an almost unbelievable money making machine. The way the program works not only keeps it on the air, but has spawned an explosion of imitators which may not fully understand how to reproduce the complete formula for success. Here are just a few of the key factors that make this particular show a model for others to follow. The first strategy is to offer hundreds of thousands of average people a chance to pursue what might otherwise be an impossible dream. By holding auditions for the show across the country, and using these auditions as part of the build up for the program, the producers guarantee themselves a bank of viewers from the potential aspiring contestants who want to see themselves on television. These people will spawn hundreds of thousands more viewers by calling upon friends and family to watch the show for the possibility of seeing them appear somewhere in the course of the program. The dream of being seen and adored by millions means more to many people than the prize offered for winning the competition. The second strategy is displayed in how the programming for the show is arranged, with plenty of hype, jumping time slots, and finally settling in on a specific span over two nights of programming. Each week, the show’s celebrities remind the viewing audience how special the talent is for having made it in front of the camera from a pool of hundreds of thousands of other possible contestants. As the competition progresses, the contestants themselves are quickly transformed from their self directed appearances into carefully crafted images to enhance their entertainment value, and bring them up to star quality. The third strategy in capturing success incorporates participation from the viewing audience to “vote” for who remains in the competition. Whether or not viewers participate in this aspect of the marketing strategy, the producers engage the audience with this tactic, and gather significant demographic information on how successful the potential recording sales will be for both winners and losers of the competition. The audience participation tells the show how many records they will be able to sell from the complete line of talent, thus creating a host of new recording artists for the recording market. In the recording business, many people are given recording contracts, but a contract is no guarantee of success in selling the music. Knowing how many people are following the talent of an individual before any investment is ever made in marketing their work is a tremendous boost in gambling on their success. For the top three artists, further marketing is ensured by “sending them home” to receive the accolades of local media stations, politicians, and the screaming adoring fans which gather in the home town crowds. This fires up both local and national level pride in displaying the accomplishments of native son talent. In this year’s programming, “American Idol” pulled off a new level of explosive marketing by launching the “Idol Gives Back” campaign. This approach was particularly brilliant because in the final analysis, it was not the show giving anything but air time to help the poor and needy in Africa and America. A host of crafty performers who could do nothing but help their own careers by making an appearance on the show, volunteered their time and some of their own money to the cause, while the lion’s share of funding for the campaign came from sponsor and viewer contribution pledges, raising millions of dollars in a couple of night’s worth of hype. “American Idol” achieved its goal of giving back by raking millions more in from its audience and sponsorship. As the last bit of media exploitation winds down to crown the winner of the year’s competition, the show prepares to console its top ten performers with a nationwide money making tour that will help to build the excitement, support, and hype for next season’s display, and the millions more to be made from music sales. As long as the public does not tire of participating in their chance to fulfill dreams of over night fame and fortune, the “American Idol” will continue to enrich the pockets of everyone who helps to bring it to the screen. John Dir LittleTek Center Good advice for good people Check out our information channel at http://home.earthlink.net/~jdir/NL.html Article Source: http://EzineArticles.com/?expert=John_Dir http://EzineArticles.com/?Brilliant-Marketing-Strategy-Guarantees-Success&id=575066 buy phentermine 37.5 online phentermine 37.5 online consultation cheap phentermine overnight buy phentermine order phentermine
